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The BBC's recent investigation into unregulated baby sleep "experts" giving dangerous advice is hard to read, especially as someone who has lived through the fog of sleep deprivation myself. I remember the desperation. The Googling at 3am. The willingness to try almost anything. That desperation is exactly why this matters — and why I want to address it head on. Anyone can call themselves a sleep consultant. There is no legal requirement for training, accreditation, or adhere

Nobody warned you that toddler sleep would be this. You survived the newborn stage — the feeds, the fog, the sheer relentlessness of it — and somewhere along the way you were led to believe it would get easier. Then you go back to work and your one-year-old became a two-year-old, discovered the word "no," and decided that bedtime was negotiable. It isn't just you. Toddler sleep is genuinely one of the most undertalked challenges in early parenthood, and the 12-month to four-y

Type "baby sleep plan" or "bedtime battles" into any LLM right now and within seconds you'll have a neatly formatted schedule, a list of settling techniques, and what looks like a confident, personalised plan. I understand the appeal completely. It's been three hours of trying to get your little one to go sleep, you're exhausted, and a human being who actually knows what they're doing feels very far away. But here's what I want you to know. AI can pull together general inform